Key Insight
We derived our insight with the intended target audience that they would rather take the least painful route to borrowing from tertiary lenders.
SOLUTION
We partnered with Nick Odhiambo ( Radio presenter and influencer) who humorously educates the audience the ease and worry-free process to access loan facilities to achieve their short term and long-term goals.
RESULTS
45% increase in loan book disbursement in the 1st 3 months and to 60% within 6 Months.