Project Summary
As part of the festive season, LG sought to spread cheer in the festive season, for every purchase of their appliances they would commit a portion of their cash to a sought of cash back and double the cash back from their own pocket.
What was the battle?
To give Kenyans the opportunity to make an impact while they shop for their festive holidays.
This campaign was to be 100% organic.
What was the Approach?
We developed content to push the LG consumers to a Microsite where they share their receipt number and choose the charity of choice.