Who We Are
Rooted in science, driven by passion.
Cultivating sustainable Haute Couture roses since 1996
Located in Ruiru, Kenya, Red Lands Roses was founded in the 1990s by visionary French agronomist Dr.Isabelle Henin Spindler. Inspired by Kenya’s potential, she set out to grow luxury roses; sustainably.
Established in 1996, the farm sits at close to 2,000 meters altitude on 43 hectares of reclaimed land. Today, it flourishes with over 200 rose varieties – spray, garden, mini, and T-hybrids all grown on a 100% hydroponic system.
Red Lands Roses is more than a flower farm; it’s a hub of innovation, environmental stewardship, and community empowerment. With a team of 1000+, the farm has earned global recognition from UN Climate Neutral Now, One Carbon World, and Kenya Flower Council.
Every rose from Red Lands tells a story of elegance, care, and purpose.
Our History Timeline
1996
Red Lands Roses is founded in Kenya as a pioneering cut-rose project, introducing modern growing techniques and a bold quality-first vision.
Late 1990s
Early adoption of soilless cultivation, plant bending, and advanced post-harvest processes sets new standards in Kenyan floriculture.
Early 2000s
Among the first Kenyan rose farms to sell directly to global markets, supplying Europe, Asia, Australia, and beyond — fresher roses, fewer intermediaries.
2003–2009
Strong technical foundations are built through data-driven crop management, in-house systems, and continuous innovation from greenhouse to client.
2010
A major turning point: a management buy-out makes Red Lands Roses fully independent, securing land ownership and long-term growth.
2010–2015
The farm expands from 10 to 20 hectares and becomes a leader in sustainability and innovation, including solar power, fertigation recycling, and advanced IPM.
2015–2019
Red Lands Roses defines its signature with premium spray roses, exclusivity strategies, and varieties that set trends in fashion and floral design.
2010–2020
People come first: pioneering fair labour practices, strong women empowerment programs, MPS & KFC FOSS certification, and community investment.
2021
A new chapter begins with Adenia as majority partner, reinforcing the farm’s long-term vision while preserving its DNA.
2021–2026
Continued investment in sustainability, technology, biological control, traceability, and premium packaging strengthens global leadership.
2026
30 years of Red Lands Roses — rooted in Kenya, trusted worldwide, and committed to innovation, people, and lasting partnerships.
Our Values
Commitment
Rooted in care, grown with purpose.
Since 1996, we have remained committed to growing roses that reflect patience, precision, and pride. From our greenhouses in Ruiru to markets around the world, every stem carries our promise to do things well.
Commitment
Rooted in care, grown with purpose.
Diversity
In our greenhouses and our people.
We celebrate the variety that makes us stronger — from the many rose types we grow to the people, skills, and perspectives behind them. Our diversity helps us serve global partners with creativity, care, and consistency.
Diversity
In our greenhouses and our people.
Integrity
Trust blooms from doing things right.
We believe lasting partnerships are built on honesty, accountability, and responsible action. Every decision we make is guided by respect for our clients, our team, our communities, and the land we work on.
Integrity
Trust blooms from doing things right.
Quality
Every rose is held to a higher standard.
Our roses are grown in ideal conditions and handled with care at every stage. With a wide range of varieties and a focus on long vase life, we deliver flowers that meet the expectations of discerning global markets.
Quality
Every rose is held to a higher standard.
Satisfaction
For our clients, our people, and every recipient.
We work to create value at every touchpoint — reliable service for our partners, meaningful growth for our team, and beautiful roses that bring joy long after they leave our farm.
Satisfaction
For our clients, our people, and every recipient.
Sustainability
Growing beautifully, responsibly.
Our hydroponic growing system allows us to recycle water, reduce waste, and protect the environment. We continue to invest in practices that support a healthier planet and a stronger future for our people.
Sustainability
Growing beautifully, responsibly.
Our Process
1
Growing
Our roses are grown with continuous attention to hydroponic management, nutrition, temperature, and light management. Regular tending, monitoring, and integrated pest management help ensure healthy plants and consistent flower quality.
2
Harvesting
Roses are harvested by hand at the ideal stage of opening to ensure maximum freshness and vase life. Each stem is selected according to strict quality standards for size, color, and maturity.
2
Harvesting
Roses are harvested by hand at the ideal stage of opening to ensure maximum freshness and vase life. Each stem is selected according to strict quality standards for size, color, and maturity.
3
Post-Harvest Handling
Immediately after harvest, the flowers are hydrated and transferred to cold storage to preserve freshness. The stems are then graded, sorted, and prepared for packing under carefully controlled conditions.
3
Post-Harvest Handling
Immediately after harvest, the flowers are hydrated and transferred to cold storage to preserve freshness. The stems are then graded, sorted, and prepared for packing under carefully controlled conditions.
4
Packing & Dispatch
The roses are expertly packed to protect bloom quality during transportation. Maintaining the cold chain throughout logistics ensures the flowers arrive fresh and beautiful at their final destination worldwide.
4
Packing & Dispatch
The roses are expertly packed to protect bloom quality during transportation. Maintaining the cold chain throughout logistics ensures the flowers arrive fresh and beautiful at their final destination worldwide.
Careers - Grow With Us
Redlands Roses operates in line with internationally recognized standards for quality, sustainability, and ethical production. Over the years, our commitment has been acknowledged through certifications, industry recognition, and long-term partnerships with reputable buyers and distributors. These recognitions reinforce our responsibility to maintain high standards across all operations.
Access our complete suite of official brand assets designed for partners and press. Here you can download our current V16 Product Catalogue, corporate fact sheets, sustainability reports, and vector logo packs. All files are kept up-to-date and are ready for immediate use in your marketing materials and publications.
Corporate Social Responsibility
Redlands Roses operates in line with internationally recognized standards for quality, sustainability, and ethical production. Over the years, our commitment has been acknowledged through certifications, industry recognition, and long-term partnerships with reputable buyers and distributors. These recognitions reinforce our responsibility to maintain high standards across all operations.