Sunrice
Creative & Campaigns, Media & Connections
Amid Kenya's 2023 cost-of-living crisis threatening the spirit of sharing, Sunrice, synonymous with generosity, aimed to remind Kenyans of their resilient culture; we transformed a billboard into a shareable table in Nairobi, promoting kindness and communal sharing during the festive season through the #ShareTheTable campaign, resulting in over 4 million reach, 9 million impressions, and a 26% lift in sales.